Your space is stunning. The lighting is perfect. Guests rave about the vibe. But when it comes to locking in more corporate events, it feels like you're invisible online.
Here’s the truth: Most planners aren’t picking up the phone. They’re scrolling, checking out Instagram, watching TikToks, skimming LinkedIn, and flipping through Facebook. If your venue doesn’t show up in those feeds, someone else's will. Whether you run a buzzing rooftop bar, a tucked-away gallery, or a golf club with postcard views, social media is one of the fastest ways to get noticed, build trust, and fill your calendar.
In this blog, we’ll look at real, practical venue marketing ideas that help unique spaces like yours stand out. We’ll break down which platforms matter, what kind of content actually works, and how to turn casual clicks into serious bookings.
Why should unique venues use social media?
Every unique venue should use social media because it’s where your audience is. Social media isn’t just for selfies and dance trends. It’s where event planners scout venues, check vibes, and build their shortlists. If your venue isn’t showing up in their scroll, you're missing out on serious business.
Still on the fence? Here’s why social should be part of your daily marketing mix:
1. Planners use social media to research venues
According to a 2024 survey, 41% of event professionals increased their use of social media in their roles after 2023, while just under 40% had always been active on social media.
2. It builds trust before they reach out
A polished feed says a lot. Social content shows how you host events, what your space looks like in action, and how you interact with clients. It’s your visual resume. In fact, 78% of social media users in the US and UK agree that a brand's social media presence has a larger impact this year than last on whether or not they trust that brand.
3. It helps you stay top of mind
Planning timelines are long. A planner might browse your venue today and not book for another six months. Showing up regularly on their feed helps you stay relevant and increases the chance they’ll come back when they’re ready to book.
4. It shows your personality
No one wants to host an event in a place that feels bland or impersonal. Social media lets you show off your vibe, whether that’s cool and contemporary or warm and welcoming. It helps planners picture their event in your space.
Download our checklist: 5 Digital Marketing Strategies for Venues to enhance your venue’s digital marketing efforts, reach more planners, and drive more bookings.
Which social media platforms should unique venues focus on?
Not all social platforms are created equal, especially when it comes to marketing your unique venue. Here's a breakdown of the top platforms and how they can work for you:
Instagram: Your visual showcase
With 2 billion monthly active users, Instagram remains a powerhouse for visual storytelling. Notably, 50% of users interact with brands on the platform, making it ideal for venues to showcase their ambiance and events.
What to post:
High-quality photos of your venue during events
Behind-the-scenes Stories
Reels highlighting event setups and transformations
Pro tip: Use Instagram's Guides feature to curate content around specific event types or themes.
TikTok: Engage with creative content
TikTok has surged to 170 million monthly active users, with users spending an average of 58 minutes per day on the app. Its algorithm favors engaging, authentic content, making it perfect for venues to showcase their personality.
What to post:
Time-lapse videos of event setups
Fun staff introductions
Creative takes on trending challenges
Pro tip: Start a series like "A Day in the Life at [Your Venue]" to give viewers an inside look.
LinkedIn: Connect with professionals
LinkedIn boasts 1.15 billion monthly active users, with 23.6% logging in daily. It's the go-to platform for B2B connections, making it ideal for venues targeting corporate events.
What to post:
Case studies of successful corporate events
Testimonials from business clients
Professional photos of your venue set up for conferences or meetings
Pro tip: Engage with industry-specific groups to increase your venue's visibility among event planners.
Facebook: Build a community
With 3.07 billion monthly active users, Facebook remains the largest social media platform. Its diverse user base makes it suitable for venues aiming to reach a broad audience.
What to post:
Event announcements and promotions
Photo albums from past events
Client reviews and testimonials
Pro tip: Create Facebook Events for upcoming open houses or public gatherings to increase attendance.
What kind of content works best for your venue?
It’s not just about showing your space. It’s about making people imagine their event happening there. When it comes to social media, some posts just perform better. They get saved, shared, and screenshotted because they’re useful, inspiring, or just plain cool. Here’s what works:
Before and after setups
Give your audience that satisfying transformation moment. Show an empty room turning into a dreamy wedding, a sleek product launch, or a full-on gala.
Walkthrough videos
Let planners “tour” your space without ever setting foot inside. Bonus points if you narrate it with personality. No one wants a silent slideshow.
Planner interviews or Q&As
Share insights straight from the experts. Ask planners what they look for in a venue, how they choose vendors, or their favorite event they’ve ever pulled off in your space.
Time-lapse of setup to final look
There’s something hypnotic about watching an event come together in fast-forward. Plus, it shows how professional and organized your team is.
Vendor shoutouts
Tag the florist, the lighting team, the DJ. Plus, don’t forget the planner. This builds community and boosts your chances of getting reposted to their audiences, too.
Mood boards or seasonal looks
Use Canva or a similar tool to post curated color palettes and decor ideas using past event photos. This helps planners visualise how their space adapts across styles and seasons.
Event space marketing tip: Repost content from planners who’ve tagged you — and always credit them. It’s easy, it fills your content calendar, and it builds real relationships with people who can bring you more business.
7 Social media venue marketing ideas that grow a following
Building a social media following is great. But building one that actually books your venue is the real win. Here are seven practical, proven tips and examples to help you do just that:
Share behind-the-scenes content
People love seeing how the magic happens. BTS content feels authentic, builds trust, and keeps your feed from looking like a sales pitch.
Instagram: A restaurant posts a Reel showing the dining room transforming into a sleek corporate event with cool table setups and mood lighting.
TikTok: A gallery shares a “get ready with me” video, capturing the frenzy before an art opening, like setup and vendor arrivals.
Facebook: A golf club uploads a behind-the-scenes album of prepping the course for a charity tournament, from mowing greens to setting up tents.
LinkedIn: A museum posts a quick video showing how it prepares for a high-profile gala and tags the vendors involved.
2. Use video for real-time engagement
Short, snappy videos and live streams show your venue is busy and buzzing. They remind planners that your space is where the action is.
Facebook Live: A golf club streams from the clubhouse before a charity tournament tee-off, showing off the course and the pre-event breakfast.
Instagram Stories: A loft event space runs a countdown with polls asking, “Would you join our cocktail tasting?” to get planners talking.
TikTok: A museum shares a 30-second live clip of guests arriving for an exhibit opening, capturing the excitement in real time.
LinkedIn: A gallery posts a quick live Q&A with the curator talking about hosting private events.
Did you know? 70% of Instagram users watch Stories daily, and Reels now drive the most reach on the platform.
3. Partner with influencers and industry experts
You don’t need viral stars. Local event planners, designers, and industry pros have followers who trust their recommendations.
LinkedIn: A popular event speaker posts a carousel listing their top offsite spots and tags your restaurant as the go-to for client dinners.
Instagram: A local planner films a walkthrough of your museum, highlighting why it’s perfect for brand launches and client mixers.
Facebook: A design expert posts photos from a workshop they hosted at your gallery and tags your venue.
TikTok: An event stylist shares a fun video styling your golf club for a wedding, showing quick before-and-after shots.
4. Use hashtags and challenges to amplify reach
Hashtags push your content to new eyes. Throw in a challenge, and planners will tag you everywhere.
TikTok: A winery launches a #SipAndSetup challenge, asking planners to show their tasting event setups in the barrel room.
Instagram: An event loft invites planners to post their designs with #LoftLooks and then reposts the coolest ones in their stories.
Facebook: A museum starts a #GalleryGlam challenge, encouraging event pros to share their event decor pics.
LinkedIn: A unique venue uses #EventSpotlight to highlight posts from planners and vendors who have worked there.
5. Schedule content for sustained interest
Don’t post five times in one week and disappear for three. A consistent content calendar keeps your venue top of mind.
Facebook: A historic mansion does “Flashback Fridays,” sharing pictures and stories from past corporate events every week.
YouTube Shorts: A boutique hotel posts weekly 15-second clips flipping event rooms from empty to dressed, with staff prepping and floral installs.
Instagram: A restaurant posts weekly reels featuring different event styles, from intimate dinners to big birthday bashes.
LinkedIn: A gallery shares regular posts showcasing unique spaces available for events, along with client testimonials.
6. Engage with polls and quizzes
Quick polls and fun quizzes spark engagement. They help you learn what planners want and keep your audience involved.
Instagram Stories: A rooftop restaurant runs a poll asking, “Better for panels or parties?” with side-by-side shots of both setups.
LinkedIn Poll: A cultural center asks, “What matters most when picking a venue? Parking, vibe, tech?” and invites comments.
Facebook: A golf club posts a quiz called “Guess how many golf balls we used at last month’s event”, with prizes for winners.
TikTok: A gallery shares a quick quiz video asking viewers to vote on their favorite event setup style.
7. Post-event wrap-up content
Your marketing doesn’t stop when the event ends. Highlight reels and recap posts show future planners what they’re missing.
Threads: A gallery posts a sharp recap thread of a fashion pop-up with photos, client quotes, and shout-outs to vendors.
YouTube: A golf club uploads a 60-second highlight reel from a corporate party with speeches, games, and dinner on the green.
Instagram: A restaurant shares carousel posts from a wedding reception, spotlighting the decor and happy guests.
Facebook: A museum posts a video montage of a gala night with thank-you notes from attendees.
Bonus: How to market your venue beyond social media
Social media is great, but it’s just one part of your venue marketing toolbox. Here are some smart moves that can really boost your bookings:
Get listed on the Cvent Supplier Network. It’s one of the biggest event sourcing platforms out there, with over 145,000 planners searching it daily to find venues just like yours. Being on Cvent puts your space front and center for serious event buyers actively looking to book. Why not include virtual venue tours and 3D diagramming to give planners an interactive walkthrough of your space.
Don’t forget reviews. Ask your happy clients to leave honest feedback on Google, Yelp, and TripAdvisor. Positive reviews build trust fast and help your venue pop up in local searches.
After events, send planners short recap videos showing highlights from their event. Ask them to share or tag your venue on social media. It’s a simple way to keep your venue fresh in their minds and reach new potential clients through word of mouth.
The goal is to make your venue easy to find and hard to forget, whether planners are scrolling social feeds or searching dedicated event platforms.
Marketing your venue on social media is essential
Planners are spending more time than ever scrolling feeds, searching for spaces that stand out and feel just right for their events. By showcasing your venue’s personality, sharing authentic content, and engaging directly with your audience, you make it easier for planners to imagine their event with you, and they're more likely to reach out when the time comes.
But remember, social media is only one piece of the puzzle. Getting listed on platforms like the Cvent Supplier Network puts your venue in front of thousands of planners actively searching for event spaces every day. Combine that with positive reviews and thoughtful follow-ups like recap videos, and you’ll create a powerful, well-rounded marketing strategy that keeps your venue top of mind no matter where planners are looking.
Download our checklist: 5 Digital Marketing Strategies for Venues to enhance your venue’s digital marketing efforts, reach more planners, and drive more bookings.
